Epson, a renowned producer of high-quality printers, launched a campaign centered around a novel concept for their office-tier printers. It's worth noting that the video's overarching theme is crucial, as sustainability and printers are integral elements interwoven throughout the entire project.
In the creation of this video, I incorporated textures to emulate recycled paper, lending a distinct visual element to the project. These textures were subtly integrated, with a few frames appearing in different positions and looping throughout the video. Furthermore, I utilized transitions as layers, introducing dynamic movements that ebbed and flowed to reveal various elements and scenes.
Another compelling aspect of this project is the notion of presenting icons as miniature scenes that synchronize with the voice-over, resulting in a seamless animation that enhances the flow of the narrative.
Below, I've included a selection of stills that provide a closer look at pivotal aspects of this project.
Software used:
After Effects • Illustrator • Photoshop
Time spent:
Plan/Storyboard - 1.5 day
Animation - 1.5 day
