2/3 videos of the series
As part of Claritas Rx's strategy to advertise and demonstrate the functionality of its system, a series of three videos has been crafted to convey to the public what they can anticipate from the company's services.
This explainer video ingeniously combines actual footage with illustrations to narrate the story. This design choice facilitates the depiction of situational elements from a real-world perspective, thereby enhancing the storytelling experience for the viewer. Despite the video's simplicity as an explainer, the primary aim was to ensure that most movements seamlessly melded into one another, creating fluid transitions between scenes.
Below, I've provided a selection of stills that offer a closer look at pivotal aspects of this project.
Software used:
After Effects • Illustrator
Time spent:
Plan/Storyboard - 1 day
Animation - 1 day
