Drs. Talita e Jader: a brand symbol explained through animation, without words

Two dentists went through a rebrand and wanted an animated video to present the vision of the brand: who they are, told through visuals instead of words.

Explain the symbol

The brand hides elements inside its four circles, so the animation explains the core symbol visually and shows what each part means.

Classic animation as a reference

I took inspiration from classic animation: a lower frame rate, the brand colors kept, and specific effects for more sober shades.

3D and cel together

To add depth and consistency, I combined 3D animation with cel animation and divided the video into sections, one for each element of the brand.