Hidrolight packaging: a 3D video that turns the box into the main character

Hidrolight invests in the quality of its products and in how the relationship with customers unfolds, from production to sales and support. That led it to rethink its product boxes and ask for a video introducing the new concept.

From package to character

I used 3D to turn the box from a mere product into a character. The video follows the popular color-block style, but instead of a real-world setting it has light particles and rotating objects next to the box, which is rigged inside a cylindrical ring.

Smooth motion in every scene

To keep the motion smooth even when the main object had to stay still, I combined shooting techniques with motion graphics in the edit.