← Work

Hidrolight Safe Move: a 3D teaser and launch film for a pneumatic walking boot

A pre-launch teaser and an official launch video for Hidrolight's pneumatic walking boot, modeled and animated in 3D, with a robot as the symbol of the technology.

Client
Hidrolight
Role
Concept, 3D modeling, Storyboard, Animation
Year
2024
Pre-launch teaser
Official launch video
2 daysplanning
5 daysstoryboard
10 daysanimation

01Context

Hidrolight needed 3D videos for its new pneumatic boot that showed both the technology and the brand. To link the two, I introduced a robot as a symbol of the product.

The project had two videos: a pre-launch teaser and the official launch.

02Approach

References first
I started with references and sketches to decide which parts of the robot would relate to the boot.
Modeling and lighting
I modeled the boot and the robot in Blender for a sleek, sophisticated look that fits Hidrolight. The lighting brings out the product's features and details.
Planned animation
I planned both videos around smooth animation and seamless transitions, with angles that show every part of the boot and the robot.
Schedule and approvals
A schedule with a deadline at every stage kept the client informed, and an approval at each step kept the work faithful to the brief.

Frames and process

Close-up of the white pneumatic boot's shell and vents against a dark purple background.
The full Safe Move pneumatic walking boot standing on a magenta-lit background.
Extreme close-up of the Hidrolight logo embossed on the boot's air pump.
Boot detail with callouts in Portuguese explaining the air system and chamber controls.
Close-up of the boot's side panel, with its ventilated plastic shell and padding.
The boot with a glowing pink outline around the ankle strap.
The boot worn by a white robot figure, lit in orange and magenta.
A white robot standing next to the title 'Safe Move, Bota Pneumática'.
Orange-lit close-up of the boot's ankle and strap detail.
The robot's open hand reaching out beside a leg.
Close-up of the robot's head with glowing orange eye shapes.
Silhouette of the robot standing in an orange-lit studio.

Tools

  • Blender
  • After Effects
  • Illustrator
  • Photoshop
  • Milanote
  • PureRef