Epson: a sustainability explainer for an office-printer campaign

Epson launched a campaign around a new concept for its office-tier printers. Sustainability and printers had to stay linked through the whole video.

Recycled-paper texture

I added subtle recycled-paper textures: a few frames appear in different positions and loop through the video.

Transitions as layers

I built the transitions as layers whose movement ebbs and flows to reveal each element and scene.

Icons as small scenes

Icons play as miniature scenes synced to the voice-over, so the animation follows the narrative.