Hidrolight company history: one story told in three visual eras

Hidrolight wanted to share how it grew while keeping a family feel that looks after its people, and how that benefits millions of people. I told the story through an AI-like character that travels across time, from the founding to today.

Three periods, three styles

The video has three sections, one per period, and the design changes as time gets closer to today: elements, fonts and the flow of the animation. The first (1986 to the 1990s) is full of texture, paper and rough shapes; the second (2008 to 2020-2021) is simpler, with harder, less detailed elements.

Today and what comes next

The last section shows what Hidrolight does now and what it plans: investment in technology, expansion around the world and what motivates it to keep care and quality together.

Planning on one canvas

I put every idea and reference on a single Milanote canvas, split by section, which made each style easier to choose. Zooming out to see the whole project also showed whether the parts worked together.